CHALLENGE
Music group EXO, one of the most successful acts in the Kpop industry over the last decade, has recently been neglected by their record label in South Korea, SM Entertainment. As a result, the design and production of their albums has slowly declined. Once known for elaborate productions and marketing, the lack of support from their label has discouraged fans in the last few years. To keep up with the exponentially growing industry, the group is in need of a resurgence to promote their music.
APPROACH
The Love Shot album, released in 2018, will be redesigned and included in a special edition album and poker set, meant to be a collectors-quality gift for EXO-Ls (fans of EXO). It will be sold in the record label’s retail outlet, the SMTown Shop, based in Seoul, South Korea along with other EXO merchandise.
PROCESS BOOK