TYPOGRAPHY + ILLUSTRATION + PUBLICATION + RESEARCH
Spring Lake, the headwaters of the San Marcos river and one of the oldest inhabited areas of Texas, has a rich history of both consumerism and environmentalism. At its height in the 1950s, Spring Lake was a major regional tourist attraction. The focus was on making money from the lake and surrounding area, rather than the conservation of the ecosystem. As a shift in focus towards environmentalism has occured in the last few decades, the area is slowly being restored to its natural state. Texas State students and San Marcos locals are frequently made aware of their potential impacts to the environment, but there is not a lot shared about the history of the area and why it is so important to take care of the land around them.
This publication is a study of local consumerism and the way entertainment has changed since the 1950s, focusing on the transition of Spring Lake and the surrounding lands from resort to environmental center.